The best career pages have many things in common: mobile optimization, great content, talent pipelines, easy application flows, etc. Job searches start and end on the careers site, and so this part of your overall talent acquisition strategy has become more important than ever.
My hope is that you can use this list of example career sites to understand best practices, content, and the different ideas that make a great career site.
Career Site Best Practices
For starters, here are some of our general best practices for career sites via whiteboard:
- Make your URL and Title Tag SEO optimized, but of course there’s no need to go overboard on SEO for Talent Acquisition as it has quickly diminishing returns
- Take a page from marketing and make sure you site has clear calls to action that drive people down the hiring funnel.
- Employee testimonials are a great way to showcase your employee value propositions
- Spice up your career site with Spotify playlists and other unique ways to share your culture
- Talent communities are a must have to capture the information of the more passive candidate
- Showcase the various parts of your organization through microsites that detail life as an engineer, what it’s like to work in the Boston office, etc
Examples of Awesome Career Pages
If you’re looking to upgrade your jobs page, then you need to check out these examples of what we think are some of the best careers sites on the internet. These pages are beautiful, mobile friendly repositories of information on what makes their company a unique place to work, highlight employee value propositions, and overall enhance the company’s employer branding efforts.
24) Bain and Company has their own dedicated domain for careers complete with a LinkedIn plugin that shows you connections you already have at Bain. They call out to the most impressive business professionals with the headline “World Changers Wanted.” Lastly, they’re using social proof via Glassdoor’s “Best places to Work” award.
23) PWC does a great job of highlighting various career tracks through in depth employee content that covers key questions candidates have about various roles. Clearly their HR team understands the importance of good content, something that is sure to resonate with job seekers.
22) Pepsi allows applicants to interact directly with recruiters via social networks like Twitter and LinkedIn, giving candidates a direct line to the people who can tell them about roles and steer them to the right path. Clearly they value the power of social media in promoting their company career page.
20) Air BnB has a well designed page which utilizes white space effectively, and calls out a key perk in working there: access to some of the brightest minds in the country to learn from.
19) Marriott utilizes employee authored stories to show off what it’s like to work at this iconic brand from a global perspective.
18) Hubspot, unsurprisingly, utilizes content in showing off why they are a great place to work. Their use of role specific video in particular is what we like about their approach to sharing their key value propositions to employees and attracting talent.
17) Amazon offers looks at over 250 individual teams through their careers page. This level of content is SO RARE and gives candidates a real sense for what it’s like to work here.
16) Goldman Sachs offers in depth employee profiles, links to social networks that are actively full of content, and a compelling message to type A future financiers. Their site is so much more than a boring job board! These employee testimonials say a lot about the culture, and what types of job seekers would be a good fit.
15) Bonobos hits candidates in the face with humor and social proof via various best places to work awards. This information says a lot about the company personality of Bonobos.
14) Opower highlights their impact through terrawatts of energy saved…that’s something a lot of people could get behind. In addition, beautiful, responsive pages house awesome video and text content that answers the question “why would anyone want to work here?” Mobile responsive pages are great for potential candidates, and for search engine optimization.
13) Foursquare has simple perks, a carefully curated picture carousel, and jobs that I can apply for by filling out one form, not 20.
12) Zurb utilizes their design chops to show off the key stats (43 mins away from amazing surfing, sign me up!) as well as content on life as a Zurbian.
11) Yelp has created a “Yelp for working at Yelp” type of content experience where employees share what it’s like to work there…we like that. Employee testimonials are great ways to show off company culture.
10) Kickstarter has a beautiful series of career pages that highlight quirky facts about their staff (like who likes metal music), key values, the fact they’ve raised $2.1B on their platform, and more.
9) Amtrak does a great job delving into various roles via video (and it’s no surprise these videos have been seen tens of thousands of times).
8) Square is all about design and their careers page communicates that brilliantly through whitespace and a crisp photo collage that also offers insights into what life at Square.
7) Zappos of course appeals to folks interested in their “weird” culture via photos/videos/text. They also have an “insiders” program where candidates not quite ready to apply can get on the company’s radar via authentication through LinkedIn, uploading their resume, or signing up through email.
6) McKinsey does a ton of their employer branding via offline recruiting, but their online presence doesn’t disappoint either. They’ve invested a lot into showing off what it’s really like to work here, and have a dedicated facebook page with 41k likes to prove it.
5) NPR utilizes a dedicated careers twitter feed, tons of links to resources on working at NPR, and an appeal to their core values as an organization to attract talent.
4) SpaceX is a lesson in messaging. They are trying to do the impossible, and take on one of the most important challenges in the advancement of our species. Full stop.
3) Red Bull calls out the BS marketing video that many people have on their careers pages full of people playing ping pong and smiling too much. It’s daring and authentic, just like their brand.
2) Dropbox stays true to their high bar of design aesthetic, shares in depth employee stories, and their quirks via video. This page is so much more than job descriptions!
1) Facebook combines many of the lessons we’ve learned work so well across careers pages including strong UX, in depth employee content, EVP messaging, and pointing out the importance of the work and impact you can have here.
Wow, did you really make it through that entire list??? Nice work. Hopefully you learned a bit from these examples and how to create great career pages. We always learn best by studying the success of others.
If you want to learn about how NextWave content can help boost the effectiveness of your careers page, shoot us an email.
Latest posts by Phil Strazzulla (see all)
- Discriminating Against Candidates Via Zipcodes - May 22, 2019
- HR vs Marketing: How Often Do We Update Our Website - April 2, 2019
- Decreasing Candidate Dropoff by 94% - March 27, 2019