Last year, we wrote an article on the best applicant tracking systems for 2017. We received a lot of interest in the post given this data set hadn’t been explored before, and figured it was time for an update!
There are so many applicant tracking systems (ATS) out there. We hope the data presented here will help you get a sense for the overall market. While this is one part of the puzzle, it’s important to also connect with peers to see what they are using as many of these systems are focused on a given type of company or industry.
The Data Set
The data set comes from Datanyze, a sales and investing intelligence platform. Although most of the companies listed here are applicant tracking systems, some of the 198 listed do not focus on ATS as their core functionality. However, we’re going to use this as is list in order to preserve the integrity of the dataset.
Applicant Tracking Systems by Market Share
The following pie chart shows the top 20 ATS’s by market share as of March 2018. Note that market share here is not defined by revenue, but instead by the number of websites that use the particular ATS. Top companies by revenue would look drastically different as companies that sell to the enterprise (like Taleo) charge a significantly higher price for their product than companies that sell to SMB.
Changes since 2017
This table puts the top 20 companies by market share as of 2017 and 2018 side by side.
|Ranking||Technology||Market Share||Technology||Market Share|
|4||Taleo Business||4.69%||NEOGOV Insight||4.31%|
|16||Workday Recruit||1.54%||Zoho Recruit||1.61%|
Since 2017, Datanyze combined the different divisions of Taleo under one ATS, and Taleo still continues to dominate the market. iCIMS had the biggest gain in market share, up 2.23% since 2017. Workable and Workday both jump into the top 10 with 1.75% and 1.76% gains respectively. SilkRoad suffered the biggest dropback, sliding from 6 to 15 with a decrease of 1.98% in market share.
Fastest Growing Applicant Tracking Systems
One interesting way to slice this data is to see who’s growing the fastest. The faster the company grows, the more valuable the solution should be (assuming buyers are doing a good job in picking which system to use).
It’s surprising that we don’t see any applicant tracking systems that are growing faster than 100% (please note, these growth numbers are calculated by net new additional customers minus churn – hence “net” growth). While the ATS segment is very mature, there are several new entrants which are venture backed and bringing to market differentiated products. It seems that this combination of factors should lead to much higher growth rates, but we don’t see that in the data.
Applicant Tracking Systems That Are Keeping Their Customers
Different companies have different hiring processes and needs. It’s not uncommon at all for companies to switch their ATS every few years. However, we still think it’s interesting to see which systems are kept at the highest rates.
In the top 15, ClearCompany (ranked 7th) is the first on this list that is also in the top 15 by market share. Although the first 6 have higher retention rates, their market share is significantly smaller (<1.5%) than ClearCompany. Following ClearCompany, JazzHR (10th), Simplicity (12th), Greenhouse (14th), and Workable (15th) round out the highest retention rates among the top 15 ATS by market share.
Issues with this data
- There are non-ATS focused providers on the list. For instance, SilkRoad Activate does indeed provide applicant tracking; however, their focus and selling point is on-boarding after a hire to improve employee experience.
- Some ATS providers are concentrated in certain areas. NeoGov that is ranked 4th focuses on the public sector. Meanwhile companies like TenStreet is tailored for hiring drivers.
- The numbers presented are an average of February and March 2018 only. A company couldn’t had a really bad (or great) February and March which would skew their growth and churn rates.
- This information is collected mostly by scraping websites and using the code on their site to extrapolate which systems they use. This is an accurate, but incomplete method. What if a given ATS serves small companies that aren’t getting crawled, for instance.
- Some newer providers (namely Google Hire) aren’t yet in this data set.
Regardless of the flaws, our hope is that these numbers can give you a better idea of what’s out there and save you some time in narrowing down and researching your options. Best of luck in your search!
The top 100 ranking from Datanyze is below:
|6||ClearCompany Applicant Tracking System||3,905||3.50%|
|15||SilkRoad Activate Recruiting||1,864||1.67%|
|21||Frontline Recruiting & Hiring||1,369||1.23%|
|32||Monster Talent Management||812||0.73%|
|38||Haufe Umantis Applicant Management||660||0.59%|
|49||ACCESS ON LINE||353||0.32%|
|58||The Applicant Manager||288||0.26%|
|62||Prevue APS Pro||270||0.24%|
|75||Top Echelon Big Biller||190||0.17%|
|98||HRMOS recruitment management||132||0.12%|
Coming from a entrepreneurial family, I have a passion for startups, and I am excited to see what I can do to help NextWave Hire and its clients to achieve their goals.