Job seekers are people, people are busy. So, you have to ask yourself. Are my recruitment marketing materials (job postings, social media content, career site, etc.) attracting and engaging job seekers? To answer this question you really need to understand what job seekers are doing when they are looking for jobs.
Jobvite reported that 52% of job seekers are looking for jobs in bed, 37% while they are at work, and 15% while in the restroom. Each of these locations comes with its own unique distractions. A glowing TV in the background, a chatty co-worker, and well, I’m not going to touch the last one. In all seriousness, there is a lesson in all of this.
This data tells us that we are not only competing against other companies when attracting talent but also against everything else that is going on in their life. And that means you need to understand what candidates want, add a dash of your culture’s “personality” and grab their attention.
There are a few actionable steps you can take to ensure you don’t fade into the background as a candidate skims job postings.
- Survey your candidates: You have access to hundreds and thousands of people that have found your company somehow. Tap into that resource. Make a quick survey asking for feedback around the process and send it out.
- Pretend you’re a candidate: Go search for your jobs online and complete the application. Write down all the annoying things about the process. Better yet, shoot me an email at email@example.com and I’ll go through the process for you and send you feedback.
If you want to talk in more detail about how you can attract and engage more of the right candidates through employer branding and recruitment marketing connect with me on LinkedIn.