Using Spotify To Build Your Talent Pipeline

If you’re looking for innovative ways to share your culture, look no further than the Toast career site.  Scroll halfway down the page and you’ll notice something quite unique – a Spotify playlist.

Sharing the music that’s being played by your team members is a free and easy way to share culture.  Step 1) crowdsource a play list from existing employees.  Step 2) embed the playlist onto your careers site.  Step 3) update the play list with new songs as team members join the company.

Remember our old Whiteboard Wednesday video on Virtuous Circles and employer branding?  This strategy 100% taps into this playbook.  Check out this video for a quick refresher on virtuous circles, along with how using a Spotify playlist to share culture is a simple, yet very smart way to build your employer brand:

Phil Strazzulla

Phil Strazzulla

Founder at NextWave Hire
Phil is a founder of NextWave Hire.Previously, he was a VC at Bessemer.Phil is a self taught programmer and business nerd who studied at NYU and Harvard Business School.
Phil Strazzulla